Laura Pollard

Branding on a Skinny Donation Station saying Tap to Donate

Riverbourne Community Farm

Digital fundraising devices for a community farm When Riverbourne Community Farm in Wiltshire wanted to move forward with their fundraising efforts, they knew adding digital donation devices would help them tell their story. A Donation Station for daily use Riverbourne chose to locate their new device in their small animal building, making use of this indoor …

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Gift Aid: a guide

Gift Aid: a user guide  Who is this for?  We’ve written this for anyone tasked with handling donations and interested in moving their organisation forward with digital fundraising. In particular, it’ll be useful for Fundraisers, CSR Managers, Marketing and PR teams and Development Managers.  What you’ll learn from this guide How Gift Aid is defined …

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Woman donating to campaign using contactless donation station device

Communicorp UK Toy Appeal & Giving Tree 2020

Communicorp and LandSec Christmas campaign. The Toy Appeal & Giving Tree is an annual campaign for Communicorp UK’s regional radio stations, in partnership with retail owners LandSec, that usually collects thousands of toys donated by people in shopping centres, prior to Christmas for charities to distribute to disadvantaged children. However, in 2020, the campaign needed …

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Custom Branding

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Encourages Promotion​

The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Specific Purpose Donation

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.