Communicorp and LandSec Christmas campaign. The Toy Appeal & Giving Tree is an annual campaign for Communicorp UK’s regional radio stations, in partnership with retail owners LandSec, that usually collects thousands of toys donated by people in shopping centres, prior to Christmas for charities to distribute to disadvantaged children. However, in 2020, the campaign needed …
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The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.
Our design support service can adapt visuals and graphics to suit your brand.
If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.
The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.
We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.
All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.
Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.
An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.
