Interactive digital donation devices and how they help charities fundraise better.

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We’ve all seen a change in how we pay for goods and services. Our payment cards are essential, and contactless is the preference for many businesses, and charities when it comes to fundraising and digital giving devices.

Consider the donation experience at the end of your supermarket shop. For both the charity and grocer, it’s about capturing peoples’ attention; starting a relationship between donor and organisation. It’s a common to see token drops in many UK supermarket chains, which are designed to ask for an opinion on where shoppers want their local supermarket to focus its CSR actitives, and who to support in the community.

Women choosing products in supermarkets

Behavourial science studies show people give more when they feel connected with a local group or community, as well as the wish to be seen as socially active, generous or altruistic.

When offered a choice, we gain power over a cause. We feel engaged and briefly connected with a charity.


Fundraising for a digital user experience

Apply this approach to a museum or hospital charity. Then address another key objective of any fundraiser: How do we connect with the donor beyond an initial transaction?

A good digital giving device will give users the chance to voice their support for one of a number of projects, just like the token drop method. By handing over power to the donor, it makes for a more interactive and memorable experience. And crucially, a good digital giving device provides opportunities for future interaction.

The Donation Station by GWD can be tailored to offer a choice of destinations where a donation ends up, and  prompt the user to choose a donation amount from a typical suggested figure up to larger sums.

Donation Station screen showing causes options

Firstly, the device asks donors to choose the destination for their funds

Donation Station screen with donation amounts

Next, clear options for different amounts are shown to choose from








By designing an experience where various donation amounts are offered and a choice made for the destination of those funds, a charity takes its donor on a journey that stimulates the pleasure button in our brains. We feel happy to give or support a cause and a particular initiative.

Examples of how the donation station helps charities connect with donors

“A traditional cash donation box is always helpful for loose change. By adding digital devices that propose different amounts, beyond the standard donation, improves the chances of larger donations considerably.” Marek Narkiewicz, CEO GWD

Want more info?

We provide demonstrations of our Donation Station online regularly. Get in touch to see it in action and discover more about digital giving devices.