The H&M Group have announced that they have partnered with HoloMe, in a venture that sees augmented reality technology being utilised in its sub-brand Monki. The system will use high-definition human holograms in augmented reality to visualise selected outfits.
They are the latest retailer to follow the trend of introducing new technology into stores, attempting to enhance the customer experience and remain competitive with online shopping. Research suggests this is the way to combat the decline of the high-street, as many consumers demand a more fulfilling, technology rich experience.
Read the full announcement here.