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Digital Donations for Hospitals

Simple, secure fundraising for your hospital charity

The care of loved ones is dear to everyone’s heart, so it isn’t surprising that a community will support its local hospitals.

Particular to the UK, a hospital charity works to enhance a hospitals services and patient experience, beyond the standard NHS provision. 

The tradition of cash donations decreases as its circulation reduces and safer, more hygienic contactless payment are embraced by all sectors.

So, where does this leave the hospital charity?

We believe the Donation Station by GWD represents a proven, safe method for increased fundraising throughout the hospital environment.

Birthing suite baby and mother

Features

Gift Aid Conversion

High conversion rates to Gift Aid on donations. View More

Conversation Starter

Capture data for future marketing in an unobtrusive way. View More

Donate To Specific Causes

Empower your donors to engage with a cause. View More

Safe & Secure

Peace of mind for both charity and its donors. View More

Promote Your Membership

Encourage membership signup and renewals. View More

Wifi or 4G Data SIM

A choice of connection for different locations.View More

Custom Branding

Aligned to your brand identity and telling your story. View More

Attract Loop

Individually designed screensavers to attract donors attention.View More

Purposeful Digital Devices

The Donation Station by GWD provides a system that fits the preferred payment methods of visitors and patients, with a touchscreen device that easily and hygienically takes the card and mobile payments, all without taking up the time of hospital staff. 

It’s an interactive design that’s customized to your needs. Hospital branding, images and screensavers create a visual and emotional story that catches attention. 

The Donation Station comes in a choice of formats, configurations include the floor-standing Skinny or a countertop Midi size that can be used with a freestanding podium.

Beneficial To Your Cause

The Donation Station comes with Gift Aid integration so you can gain an extra 25% tax relief from applicable donors. Our developers will adapt software to meet your hospital’s individual needs. Need more visibility for a new campaign? We can highlight this on screen, and add higher suggested donation values, together with visual cues and animations. 

Our online help-desk support and training materials as delivered as standard. And further support is available in onsite staff training and callouts. 

Ask us how a Donation Station could fit into your hospital.

Midi Secure

All major payment methods accepted

All major payment methods accepted

The Donation Station Family

Slim Donation Station

Slim

This wall-mounted Donation Station is ideal when physical space is limited. 

Its minimal profile makes the Slim a perfect choice for historical buildings, that want to add a donation device in a simple way. It also works very well in corridors or entrances to places of worship, such as mosques.

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Key Features

  • #1 Wall-mounted slim profile
  • #2 Space-saving interactive device
  • #3 Excellent in corridors and entryways
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Midi Donation Station

Midi

A counter-top option, this is a flexible design suitable for installation in a variety of places. It’s securely fastened, but with key access and tools can be easily moved to a new location or portable for event use. 

This version can be customized with a freestanding podium and hand strap for mobile use, enabling contactless fundraising at pop-ups or temporary events.

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Key Features

  • #1 Secure and portable donation device
  • #2 Excellent for events
  • #1 Easy to transport
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Skinny Donation Station

Skinny

This floor-standing, minimal profile device is ideal for repositioning during an event, or a change in location. It can also take a more permanent position to capture the attention of passing visitors.

The tall profile is ideal for positioning at key points in a visitor’s journey, drawing attention with its large screen and added signage – fully customisable to your organisation’s branding.

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Key Features

  • #1 Floor-standing and secure
  • #2 High-performance device
  • #3 Large-scale attractive branding
Learn More

Key Features

  • #1 Floor-standing and secure
  • #2 High-performance device
  • #3 Large-scale attractive branding
Learn More

What People Say

Illustration of someone reaching for a star
We're really pleased with our Donation Station, it's very visible and our visitors find is user friendly, so it's getting a lot of use. It's providing a steady stream of income and the reports we receive provide useful info, not least the Gift Aid data that we couldn't get from cash donations.
Coventry Cathedral
It was a pleasure working with GWD. Our order was fulfilled efficiently, the tech support is down-to-earth and the product looks very professional. A pleasure to deal with!
Meir Grunwald, Manchester Yeshiva Kollel
Thank you for all your time and support - you've been an absolute pleasure to work with and the contactless donation terminals look fantastic. This really has the potential to change fundraising across GLAM.
Katherine Foley GLAM, University of Oxford
We saw the highest amount of donations per visitor we've ever achieved while using the Donation Station by GWD in one of our exhibitions - an increase of 50%.
Darren Roberts, Bristol Culture
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Conversation Starter

Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Custom Branding

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Encourages Promotion​

The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Specific Purpose Donation

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.