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Gift Aid: a guide

Gift Aid: a user guide  Who is this for?  We’ve written this for anyone tasked with handling donations and interested in moving …

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September 15, 2021
Radcliffe camera and oxford skyline

Gardens, Libraries & Museums – University of Oxford

Donation Stations for Ashmolean and Pitt Rivers Museums Oxford University’s Gardens, Libraries and Museums (GLAM) house some of the world’s most significant …

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September 21, 2021

East Sussex Libraries

Modular self-service library lending devices for a future-focused public service Recently installed at multiple sites across East Sussex, the Discovery Station was …

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November 30, 2021
Woman donating to campaign using contactless donation station device

Communicorp UK Toy Appeal & Giving Tree 2020

Communicorp and LandSec Christmas campaign. The Toy Appeal & Giving Tree is an annual campaign for Communicorp UK’s regional radio stations, in …

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July 21, 2021
Hand holding credit card against contactless payment donation device

Carlisle Diocese Digital Giving Pilot

A contactless donation being made via a Donation Station by GWD Supporting the Carlisle Diocese pilot digital giving with The Church of …

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October 13, 2021

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Conversation Starter

Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Custom Branding

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Encourages Promotion​

The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Specific Purpose Donation

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.