Donation Stations by GWD for arts and culture organisations.

Sometimes an awkward subject, fundraising shouldn’t be a dirty word for anyone.

As we re-engage with culture, arts and leisure, donations will help all charities recover from the drought Covid-19 has caused in events and activities.

We see how many cultural and heritage institutions have won support from the UK government’s Culture Recovery Fund and notice the impact this can have.

Payroll can be supported and retail stock bought, however it’s also worth considering that buying habits have changed. Is your charity ready for a cautious visitor?


Reopen for visitors, but we may not want to linger too long in a crowd, or talk to a fundraiser.

Image: Vincentas Liskauskas

Using your Culture Recovery Funds

Described as the biggest single investment in culture in our history by the Arts Council England, the Culture Recovery Fund has allocated millions of pounds across thousands of arts and heritage organisations across the UK, as part of the Here for Culture campaign.

Designed to support the survival of our museums, galleries, theatres, national monuments, religious buildings, heritage sites and cultural charities, grants have helped these vital institutions and charities stay afloat while they’ve had no visitors, no audience, no income.

As we open up society, slowly visitors will arrive again. And the challenge now is to manage customers experiences, their safety and enjoyment.

Cashless donations and the Arts

Undoubtedly accelerated by the restrictions on movement created by the global pandemic, fundraising revenues are down and things are different. Our cashless society is increasingly obvious; customers are finding tickets harder to book and safety measures limit visitor numbers.

Adding a digital donation device to a foyer, reception space or event room will increase the opportunity to fundraise. This is a cashless touchpoint with contactless card reader, customer interaction prompts for GiftAid and marketing data capture which are all relevant to increasing your fundraising revenue streams. Donation Stations from GWD do this for you, intuitively and without fuss.


Image: A Donation Station by GWD awaits the return of visitors. The Sotherbys New York gallery, exibiting pieces from Chatsworth House.

Guides, stewards and sales staff will be prepared to help, and these people, systems and devices need to be in the right place at the right time for fundraising and data capture.

“The donation devices have been a resounding success and have helped to generate over and above for the charities.” GWD Client Communicorp 

Sculpture of heads

Image credit: Mike

If fundraisers are the stewards of your charity, the Donation Station by GWD is the base upon which their efforts can be built.

Get in touch to discuss how to add intuitive donation devices to your spaces.