Enabling Animal Charity Donations

Drive Support for Your Cause Through a Donation Station

Assuring public donations from concerned users or visitors is a vital part of the healthcare and protection work which sanctuaries and hospitals provide to animals.

Life-saving rescue and treatment services continue only through the support of their donors. Public donations are also a vital part of the conservation work that zoos and safari parks undertake. Therefore, it’s important to make it easy for animal charities and zoos to receive donations.

The value of adding a donation device to these spaces is clear. As our society moves away from cash, making payments by card or contactless systems is tantamount for any animal charity. Think about how someone without cash might support your work when they bring an injured animal to your door, or enjoy a day out with loved ones at your safari park?

With a quick contactless payment by card or phone, it’s possible to convert gratitude into a donation. Without the convenience of this option, that potential may well be lost.


Gift Aid Integration

High conversion rates to Gift Aid on donations

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Marketing Opportunities

Encourage future engagement through email signups

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Choice of Donations

Empower your donors to engage with cause on their terms

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Wifi or 4G Data SIM

A choice of connection for different locations

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Safe & Secure

Peace of mind for both the organisation and it’s supporters

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Cause Awareness

Digital and physical branding that aligned with your cause

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Digital and physical branding for a bigger impact

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Attract Loop

Purpose-built screensavers that attract donor’s attention

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Animal Healthcare From Digital Giving

Easy Animal Charity Donations

The Donation Station by GWD is the modern equivalent of the antiquated cash collection box. A digital giving device that takes both chip and pin and contactless payments, it frees up teams for the critical work of a healthcare or customer service setting.

Users can give money to your cause or specific projects, and information can be captured for future marketing analysis, with the protection of data encryption.

Tell the story of your organisation through one of our three types of Donation Station with your own branding, photos, and graphics to catch interest. Don’t forget to add the Gift Aid integration for extra fundraising income, plus remind donors that they can become members too. We ensure the customisation and software options are flexible to suit your needs.

Design options for different locations

The Donation Station comes in a choice of formats to suit all venues. Configurations include the floor-standing Skinny, or a countertop Midi size that can be used with freestanding podium.

All of our solutions come with support and maintenance as standard, through training materials and our online help-desk. We configure the software with your input to meet your goals and are experienced in project delivery.

For further support, we can provide staff training, on-site support, callouts, and out-of-hours assistance.

Ask us how a Donation Station can integrate with your existing fundraising schemes.

Midi Secure

The Donation Station Family


This wall-mounted Donation Station is ideal when physical space is limited. 

Its minimal profile makes the Slim a perfect choice for historical buildings, that want to add a donation device in a simple way. It also works very well in corridors or entrances to places of worship, such as mosques.

Key Features

  • #1 Wall-mounted slim profile
  • #2 Space-saving interactive device
  • #3 Excellent in corridors and entryways
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Key Features

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Midi secure


A counter-top option, this is a flexible design suitable for installation in a variety of places. It’s securely fastened, but with key access and tools can be easily moved to a new location or portable for event use. 

This version can be customized with a freestanding podium and hand strap for mobile use, enabling contactless fundraising at pop-ups or temporary events.

Key Features

  • #1 Secure and portable donation device
  • #2 Excellent for events
  • #3 Easy to transport
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This floor-standing, minimal profile device is ideal for repositioning during an event, or a change in location. It can also take a more permanent position to capture the attention of passing visitors.

The tall profile is ideal for positioning at key points in a visitor’s journey, drawing attention with its large screen and added signage – fully customisable to your organisation’s branding.

Key Features

  • #1 floor-standing and secure
  • #2 high-performance device
  • #3 large-scale attractive branding
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What People Say

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Conversation Starter

Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.