GWD vs Dona: Raise more with the Donation Station
Not all contactless donation devices perform the same. This comparison sets out the differences between GWD’s Donation Station and Dona’s DCP and how this might impact the amount you raise.
Skinny Donation Station
The Donation Station range is bold, brandable and highly visible; with printable panels and customisable screens, these devices effectively grab donor attention. Charities tend to be busy places with lots going on, so ensuring that your device is easy to find, even from a distance, prevents them getting lost in the background.
Donation Station enclosures have a five year warranty, which ensure that any faulty hardware will be replaced. The Donation Station is high-quality and built to last with many units lasting 7 years and counting.
We limit on-screen noise to maximise donation value. Focused amounts and campaigns help donors connect quickly and donate decisively. With just three suggested amounts, charities can steer generosity upward and raise the average gift.
The GWD Donation Station uses a large 10″ landscape screen with a clear, custom on-screen keyboard designed specifically for self-service use. This purpose-built interface guides donors cleanly through the Gift Aid journey and, combined with automatic reclaim, delivers Gift Aid on over 68% of donations with no added admin.
DCP by Dona
Devices that don’t stand out and blend in to the background result in missed income. If your donors can’t see a device, they won’t donate. Solutions that are not recognisable as donation devices with minimal branding opportunities, leading visitors to either miss the device or confuse it for an information point.
How long would you like your device to last? Devices made from low-cost, consumer-grade hardware don’t always stand the test of time. After your warranty period is up any issues will be the responsibility of the charity.
Too much choice slows donors down. Dona offers up to 20 campaigns and six or more donation amounts, which can dilute focus and reduce conversion. Presenting many options in the name of inclusivity often lowers spontaneous giving and impacts the average donation.
Dona’s Gift Aid flow relies on an in-built tablet keyboard, designed for personal devices rather than a public self-service environment. The vertical layout and less accessible input experience add friction at the Gift Aid stage, contributing to lower completion rates and an average Gift Aid conversion of 41%, alongside manual reclaim work.
Unlock a better giving experience with GWD
With fewer and fewer people carrying cash, contactless donation devices are becoming an essential part of giving, but many charities are put off by the complexity.
If you’re just starting out with contactless it’s essential to work out which provider and solution is going to perform best for you in the long term.
Our devices are highly visible and purpose-built for fundraising, with expert support available as standard.
Still not convinced?
Tired of Gift Aid admin?
Try automatic Gift Aid reclaim with the Donation Station
Most contactless devices capture Gift Aid but the Donation Station can process your HMRC claim automatically.
- Raise 25% more without the admin hassle
- Say goodbye to extra finance packages
- Take the burden off your team’s shoulders
Our Donation Station ranges
With a choice of connectivity, highly brandable enclosures and expert support as standard.
Donation Station Pro
The most effective way to maximise contactless donations. Built for locations where visibility, fundraising performance, and long-term return all matter.
Donation Station Lite
The simple way to start accepting contactless donations. Easy to operate, quick to set-up and ready to go wherever your fundraising takes you.
Not sure which range is right for you?
Hover over or click the features that are important to you to see which range provides the ideal solution.
