The Donation Station by GWD is an integral part of fundraising for socially-minded organisations.
This digital device uses interactive storytelling and intuitive design to enhance the donor experience, creating a lasting impression of a fundraising cause and supporting organisation.
Proven to improve income, the Donation Station harnesses contactless payment technology to boost donations and encourage future engagement.
Available in varied sizes to suit different locations, each can be customised with branding, graphics and an individual narrative. We’ve also integrated Gift Aid giving into the secure and robust design.
Every Donation Station has tailored usage reports and one-to-one expert support, helping organisations keep pace with fundraising aims.
High conversion rates to Gift Aid on donations View More
Capture data for future marketing in an unobtrusive way. View More
Empower your donors to engage with a cause View More
Peace of mind for both charity and its donors. View More
Encourage membership signup and renewals. View More
A choice of connection for different locations. View More
Aligned to your brand identity and telling your story. View More
Individually designed screensavers to attract donors attention. View More
The Donation Station from GWD is an additional fundraiser for your charity, that allows for the acceptance of donations at all times.
Imagine how staff can have the meaningful conversations with visitors and donors, without needing to shake a collection bucket or ask for details on paper, but simply guide or signpost people towards the donation device.
As a consequence, queues at payment points and enquiry desks are more manageable, as donors make their digital gift separately at the Donation Station, and the customer experience is better.
The Donation Station can be tailored to the situation it’s needed for. Varied sizes and models are available, from wall-mounted options for smaller spaces, to counter-top and hand-held versions for fundraising at events, or fixed floor-standing options for permanent display.
The Donation Station by GWD is available in a number of different design variations. Different in their physical display and usability, they all deliver the same interactive storytelling and donor journey on screen.
With solid experience in project management, delivery and installation is also part of our service. Our digital systems are fully supported by our expert teams, who will show you how to set up, and get best use from the Donation Station. You can access our online help-desk and tutorials to quickly and easily learn to use the Donation Station.
We’ll also help analyse your data and gain insights, giving fundraising teams a deeper understanding of donor behaviours. We provide regular downloadable reports through your own customer portal.
If you need further help, you can opt for on-site support, callouts, out-of-hours assistance, and staff training.
This wall-mounted Donation Station is ideal when physical space is limited. Its minimal profile makes the Slim a perfect choice for historical buildings, that want to add a donation device in a simple way. It also works very well in corridors or entrances to places of worship, such as mosques.
A counter-top option, this is a flexible design suitable for installation in a variety of places. It’s securely fastened, but with key access and tools can be easily moved to a new location, or portable for event use. This version can be customised with a freestanding podium and hand strap for mobile use, enabling contactless fundraising at pop-up or temporary events.
Our floor-standing Donation Station creates maximum impact for your digital fundraising activities. Fully branded, with large display graphics and screen surround, it’s designed to grab attention for your cause. The solid steel podium provides can be securely fastened to any surface, donors can easily locate and use the device.
Donation Stations for Ashmolean and Pitt Rivers Museums Oxford University’s Gardens, Libraries and Museums (GLAM) house some of the world’s most significant collections. They provide
Communicorp and LandSec Christmas campaign. The Toy Appeal & Giving Tree is an annual campaign for Communicorp UK’s regional radio stations, in partnership with retail
Yes, we’ve designed the Donation Station to be secure and lower the risk of theft by using robust tethers, super-strong fixings and shutdown security measures.
The device captures all required contact data and donor declarations, in a downloadable report that can be used as part of your HMRC submission. Want more info?
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Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.
The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.
Our design support service can adapt visuals and graphics to suit your brand.
If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.
The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.
We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.
All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.
Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.
An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.
