GWD vs GoodBox: Raise more with the Donation Station
Not all contactless donation devices perform the same. This comparison sets out the differences between GWD’s Donation Station and Goodbox and how this might impact the amount you raise.
Midi Donation Station
The Donation Station range is bold, brandable and highly visible; with printable panels and customisable screens, these devices effectively grab donor attention. Charities tend to be busy places with lots going on, so ensuring that your device is easy to find, even from a distance, prevents them getting lost in the background.
GWD designs donation technology to support charities long term. Our Donation Stations are built on robust hardware from established suppliers and run on continuously developed, in-house software, which reduces obsolescence, extends device life, and avoids the need for frequent replacements.
The GWD Donation Station uses a large 10″ landscape screen with a clear, custom on-screen keyboard designed specifically for self-service use. This purpose-built interface guides donors cleanly through the Gift Aid journey and, combined with automatic reclaim, delivers Gift Aid on over 68% of donations with no added admin.
We know that not all fundraisers are technical wizards, so GWD provides hands-on, responsive support tailored to your team’s technical confidence. Our in-house experts respond within two hours and work closely with customers to keep devices active, effective, and generating income.
GBx Flex
Smaller devices are easily missed. GoodBox units are not much bigger than a smart phone, meaning there is a lot of work needed by signposting and staff in order to grab the attention of passers-by. Devices that don’t stand out and blend in to the background result in missed income. If your donors can’t see a device, they won’t donate.
GoodBox has been through multiple device versions over time, with older models regularly reaching end of life and limited continuity across the range. For charities, this creates risk: shorter device lifespans, no repair options or upgrade path and uncertainty about whether long-term support can be provided.
GoodBox relies on a QR-code Gift Aid flow separate from the device, requiring donors to complete a second journey on their own phone. This extra step introduces friction and drop-off at the point of Gift Aid, resulting in significantly lower completion rates compared to on-device capture and reducing your overall income.
GoodBox support typically operates on a 3–5 working day response window, increasing downtime and lost donations when issues arise. For non-technical teams, this can make devices harder to manage and undermine confidence in contactless fundraising altogether.
Unlock a better giving experience with GWD
With fewer and fewer people carrying cash, contactless donation devices are becoming an essential part of giving, but many charities are put off by the complexity.
If you’re just starting out with contactless it’s essential to work out which provider and solution is going to perform best for you in the long term.
Our devices are highly visible and purpose-built for fundraising, with expert support available as standard.
Still not convinced?
Our range of products
Skinny
Donation Station Pro
Built to catch your eye and with external branding available. This floor-standing, contactless donation terminal is perfect for small spaces and maximum impact.
Midi
Donation Station Pro
Secure, portable and attention-grabbing. This versatile Donation Station is perfect for events, reception areas and museum exhibitions (to name a few).
Midi Cashbox
Donation Station Pro
A hybrid solution to help you modernise your fundraising efforts whilst continuing to serve those long-term supporters who prefer cash donations.
Midi Pillar
Donation Station Pro
Featuring robust castor wheels and internal storage for a battery pack, this highly brandable device ensures you can grab attention and collect donations wherever you are.
Slim
Donation Station Pro
Our sleek wall-mounted Donation Station is ideal for eye-catching entryway and corridor displays. Add optional branding for even more impact.
Express
Donation Station Lite
Create an impact on the go with the Express. Part of the new Donation Station Lite range; cost effective, entry level, with minimal set-up requirements.
Donation Station Lite
Part of the new Donation Station Lite range; lightweight, portal and cost effective. With minimal set-up requirements for entry level fundraising.
