Digital giving and The Church of England

stock photograph of the external view of a church

We’ve recently been supporting the Carlisle Diocese of the Church of England with a pilot scheme that aims to eventually roll out digital giving devices across its churches throughout the UK.

It was truly exciting to engage with churches in across Cumbria and the Lake District, to kick off what is part of a £1.25million investment from the Church of England.

GWD supplied and installed donation stations into churches across the Carlisle Diocese, acting as a test bed for the introduction of contactless fundraising technology into its churches.

Certainly, it was fascinating to hear why the Church of England is venturing into digital giving.

Interviewed on BBC Radio Cumbria, Grace Emnett, National Digital Giving Manager at Church of England, said of the project:

“We’re so used to using card…much more than cash for the most part, particularly over the course of the last year.”

“That’s become really important [for churches]…who are really relying on people’s generosity to kind of keep their doors open.”

Why add digital giving devices to your charity or faith organisation?

A good contactless giving device has customisable design, donation amount variation and proven reliability. Read more about our Contactless Payment Devices and how they’re designed to maximise digital giving potential.

For more information about this project or to request a demonstration, get in touch.

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.