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Burngreave Foodbank

Donation Station being used at a stall in Tesco

Trussell Trust foodbank doubles daily donations at Tesco store with Donation Station

The Donation Station replaced usual face to face volunteer fundraising, and was able to double the previous years income.

The Burngreave Foodbank in Sheffield, made use of a Donation Station during a Covid-19 lockdown to raise awareness and boost donations during its yearly donation drive at a brand of Tesco supermarkets.

Working with limited engagement opportunities the device helped draw in donations despite being new technology for both charity and its supporters, showing good interaction and giving levels for a weekend event.

Interested in digital fundraising for your organisation?

Read more about digital devices for charity fundraising.

"The Donation Station gave people an easy way to donate quickly."

— – Rachel Snow, Burngreave Foodbank Administrator

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Donation Station being used at a stall in Tesco

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.