Donation devices for retailers

Secure, Contactless and Convenient

Corporate Social Responsibility policies have been used in business for some time now, and the retail sector is one such area where it’s clear to see how both the business and society benefit.

Charity partnerships, local community food bank schemes and even the supermarket token drop boxes are all easy to identify as schemes that seek to help others, while going to boost employee satisfaction and brand reputations.

As consumers move away from cash, the collection buckets and box donations that are typically used to collect donations by retail might need a different approach. A cashless, contactless donation device is geared for convenient, secure payments when for example, shoppers haven’t picked up items for food bank donations, or want to vote for their local charity scheme.

The Donation Station by GWD is one such device ideal for CSR initiatives.

shoppers inside a shopping centre

Features

Gift Aid Conversion

High conversion rates to Gift Aid on donations View more View More

Conversation Starter

Capture data for future marketing in an unobtrusive way. View More

Donate to specific causes

Empower your donors to engage with a cause View More

Safe & Secure

Peace of mind for both charity and its donors. View More

Promote your membership

Encourage membership signup and renewals. View More

Wifi or 4G Data SIM

A choice of connection for different locations. View More

Custom Branding

Aligned to your brand identity and telling your story. View More

Attract Loop

Individually designed screensavers to attract donors attention. View More

Purposeful devices for CSR projects

 

The Donation Station by GWD is a modern equivalent of a cash collection box. Our device is a fully customisable touchscreen device that takes card chip and pin, and contactless payments, freeing up customer teams for other tasks.

Users can give money to specific causes or projects, and information can be captured for future marketing analysis,
with the protection of data encryption.

Telling the story of your organisation through the device means beautiful screensavers, branding,
photos, and graphics to catch interest.
Don’t forget to add the Gift Aid integration for extra fundraising income, plus remind donors
that they can become members too. The options are varied to suit your needs.

Retail Donation

The Donation Station comes in a choice of formats to suit all venues. Configurations include the floor-standing Skinny, or a countertop Midi size that can be used with freestanding podium plus hand strap for a face-to-face approach when appropriate.

All of our solutions come with support and maintenance as standard, through training materials and our online help-desk. We configure the software with your input to meet your goals and are experienced in project delivery.

For further support, we can provide staff training, on-site support, callouts, and out-of-hours assistance.

Ask us how a Donation Station can capture more donations.

Midi Secure

The Donation Station Family

Slim Donation Station

Slim

This wall-mounted Donation Station is ideal when physical space is limited. 

Its minimal profile makes the Slim a perfect choice for historical buildings, that want to add a donation device in a simple way. It also works very well in corridors or entrances to places of worship, such as mosques.

Key Features

  • #1 Wall-mounted slim profile
  • #2 Space-saving interactive device
  • #3 Excellent in corridors and entryways
Learn More

Key Features

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Midi Donation Station

Midi

A counter-top option, this is a flexible design suitable for installation in a variety of places. It’s securely fastened, but with key access and tools can be easily moved to a new location or portable for event use. 

This version can be customized with a freestanding podium and hand strap for mobile use, enabling contactless fundraising at pop-ups or temporary events.

Key Features

  • #1 Secure and portable donation device
  • #2 Excellent for events
  • #3 Easy to transport
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Skinny Donation Station

Skinny

This floor-standing, minimal profile device is ideal for repositioning during an event, or a change in location. It can also take a more permanent position to capture the attention of passing visitors.

The tall profile is ideal for positioning at key points in a visitor’s journey, drawing attention with its large screen and added signage – fully customisable to your organisation’s branding.

Key Features

  • #1 floor-standing and secure
  • #2 high-performance device
  • #3 large-scale attractive branding
Learn More

What People Say

Illustration of someone reaching for a star

Ask us how digital devices can enhance your CSR initatives

Contact Us

Conversation Starter

Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Custom Branding

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Encourages Promotion​

The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Specific Purpose Donation

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.