Contactless fundraising for museum donations

Museum donations made safe, simple and flexible

Museums and Art Galleries are much-appreciated spaces, and visitors will, by their own choice or encouragement, be happy to make a donation. However, the shift from cash use to contactless payments is having an effect on museum donations.

It’s worth thinking now about how to improve the fundraising streams of your cultural venue – introducing contactless donations is a crucial opportunity to grow your income.

The Donation Station by GWD is a multi-functional device to help your fundraise and tell your story.

Features

Gift Aid Integration

High conversion rates to Gift Aid on donations



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Marketing Opportunities

Encourage future engagement through email signups


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Choice of Donations

Empower your donors to engage with cause on their terms


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Wifi or 4G Data SIM

A choice of connection for different locations



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Safe & Secure

Peace of mind for both the organisation and it’s supporters



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Cause Awareness

Digital and physical branding that aligned with your cause


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Customisation

Digital and physical branding for a bigger impact



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Attract Loop

Purpose-built screensavers that attract donor’s attention



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Why use a donation device?

Empowering change through technology

The Donation Station by GWD is a smart touchscreen device fully tailored to museum donation needs. It allows for fundraising through digital payments, removing the need for time-consuming involvement from staff or volunteers. 

Donation Station users can choose to give money to specific projects or campaigns, and safely encrypted information can be used to develop supporter databases.

Our Donation Stations are available in different options to suit different spaces. We can tailor the device and service to your needs:

Walking into a small entry space? Try the wall-mounted Slim size for maximum efficiency!

Looking to grab maximum attention in your foyer? The floor-standing Skinny draws the eye!

Interactive device design options

The Donation Station by GWD is highly customisable with eye-catching screensavers – on an Attract Loop, with branding, logos, graphics, and photos used throughout to tell the story of your organisation. Don’t forget that membership signups and renewals can also be promoted through the device. 

In terms of software, our team are experts – so if you need specific reports and marketing data on your visitors, we can make these available. Don’t forget to use the integrated Gift Aid function to boost donations by an additional 25%. Our device asks donors to do this in an easy and friendly manner – securing a high conversion rate to Gift Aided donations. 

There are also options for staff training, out-of-hours assistance, on-site support, and callouts, alongside our standard support service, designed to make using the Donation Station a good return on investment. 

Challenge us for a solution to your venue.

Midi Secure

The Donation Station Family

Slim Donation Station

Slim

This wall-mounted Donation Station is ideal when physical space is limited. 

Its minimal profile makes the Slim a perfect choice for historical buildings, that want to add a donation device in a simple way. It also works very well in corridors or entrances to places of worship, such as mosques.

Key Features

  • #1 Wall-mounted slim profile
  • #2 Space-saving interactive device
  • #3 Excellent in corridors and entryways
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Key Features

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Midi Donation Station

Midi

A counter-top option, this is a flexible design suitable for installation in a variety of places. It’s securely fastened, but with key access and tools can be easily moved to a new location or portable for event use. 

This version can be customized with a freestanding podium and hand strap for mobile use, enabling contactless fundraising at pop-ups or temporary events.

Key Features

  • #1 Secure and portable donation device
  • #2 Excellent for events
  • #3 Easy to transport
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Skinny Donation Station

Skinny

This floor-standing, minimal profile device is ideal for repositioning during an event, or a change in location. It can also take a more permanent position to capture the attention of passing visitors.

The tall profile is ideal for positioning at key points in a visitor’s journey, drawing attention with its large screen and added signage – fully customisable to your organisation’s branding.

Key Features

  • #1 floor-standing and secure
  • #2 high-performance device
  • #3 large-scale attractive branding
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What People Say

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Conversation Starter

Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.