Contactless fundraising for museum donations

Museum donations made safe, simple and flexible

Museums and Art Galleries are much-appreciated spaces, and visitors will, by their own choice or encouragement, be happy to make a donation. However, the shift from cash use to contactless payments is having an effect on museum donations.

It’s worth thinking now about how to improve the fundraising streams of your cultural venue – introducing contactless donations is a crucial opportunity to grow your income.

The Donation Station by GWD is a multi-functional device to help your fundraise and tell your story.

Features

Gift Aid Integration

High conversion rates to Gift Aid on donations

Marketing Opportunities

Encourage future engagement through email signups

Choice of Donations

Empower your donors to engage with cause on their terms

Wifi or 4G Data SIM

A choice of connection for different locations

Safe & Secure

Peace of mind for both the organisation and it’s supporters

Cause Awareness

Digital and physical branding that aligned with your cause

Customisation

Digital and physical branding for a bigger impact

Attract Loop

Purpose-built screensavers that attract donor’s attention

Why use a donation device?

The Donation Station by GWD is a smart touchscreen device fully tailored to museum donation needs. It allows for fundraising through digital payments, removing the need for time-consuming involvement from staff or volunteers. 

Donation Station users can choose to give money to specific projects or campaigns, and safely encrypted information can be used to develop supporter databases.

Our Donation Stations are available in different options to suit different spaces. We can tailor the device and service to your needs:

Walking into a small entry space? Try the wall-mounted Slim size for maximum efficiency!

Looking to grab maximum attention in your foyer? The floor-standing Skinny draws the eye!

Interactive device design options

The Donation Station by GWD is highly customisable with eye-catching screensavers – on an Attract Loop, with branding, logos, graphics, and photos used throughout to tell the story of your organisation. Don’t forget that membership signups and renewals can also be promoted through the device. 

In terms of software, our team are experts – so if you need specific reports and marketing data on your visitors, we can make these available. Don’t forget to use the integrated Gift Aid function to boost donations by an additional 25%. Our device asks donors to do this in an easy and friendly manner – securing a high conversion rate to Gift Aided donations. 

There are also options for staff training, out-of-hours assistance, on-site support, and callouts, alongside our standard support service, designed to make using the Donation Station a good return on investment. 

Challenge us for a solution to your venue.

Midi Secure

The Donation Station

Available in a range of models, the device works hard to grow your donor pool and boost donation income.

Slim

#1 Wall mounted

#2 Sleek, space-saving profile

#3 Ideal for entryways and corridors

Midi

#1 Secure and portable

#2 Excellent for events

#3 Ideal for counter tops or reception areas

Skinny

#1 Floor-standing, narrow profile

#2 Space-saving interactive device

#3 Ideal for fixed and temporary positioning

Get in touch to find out how we can supercharge your fundraising

Contact Us

Conversation Starter

Converting an initial donation into a meaningful relationship is also part of the Donation Station experience. Key prompts for information gathering allow you to capture data from donors that can be used to continue the conversation into the future.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.