5 Tips for getting more Gift Aid

Gift Aid declaration

How to integrate Gift Aid into Fundraising

Gift Aid is a 25% boost to your fundraising income. While there are plenty of rules and requirements to consider when setting it up, don’t let this put you off! Overcoming digital fundraising barriers is crucial, and you can learn more about this here. 

5 Top Tips for getting more Gift Aid:

  • Let people know what’s going on, and what Gift Aid can do for your cause. It’s worth sharing this outside the fundraising team, as anyone can tell your story and pass on the message.
  • Brief the volunteers, and fundraising teams at your site, or before each event you’ll be collecting funds at.
  • Give them a demonstration on a device or online, so they are confident they can help guests or visitors.
  • Signpost your devices so it’s clear where donations can be made, and at what point in the donation journey Gift Aid can be collected.
  • Add strong messaging that creates an emotional connection with your supporters.

If your group or charity wants to start collecting Gift Aid, but isn’t sure where to start, we have plenty information about the scheme, and pointers where to check the requirements too…

Book a demo

Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

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Midi Donation Station

Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.