65% of Shoppers Attracted to Stores with Touchscreen Devices
New research carried out by Barclays has indicated that touchscreen devices are the technology that is most likely to make consumers want to visit a retail store, with 65% indicating that the availability of touchscreen technology in-store would encourage them to visit it.
It may not come as a surprise that the technology consumers are most familiar with is also what they desire the most, but it shows that other technologies such as virtual-reality have yet to capture their imagination.
Find the full report here.
More from the Blog
Who are GWD?
We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.
Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.
With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.