GWD Customers can now benefit from automatic Gift Aid reclaim
We know our customers value Gift Aid, but with multiple barriers and complex processes to follow, charities often miss out on this extra income.
We get it – teams are stretched, budget is tight and there are more income streams than ever to manage. So, making those claims to HMRC can get easily forgotten. But it’s those same challenges that prove to us how important Gift Aid is to Third Sector organisations. 25% more income could be the difference between your charity surviving and thriving.
That’s why we wanted to make things easier.
The Donation Station Pro range already features intuitive and effective Gift Aid integration, with our customer base seeing an average of 68% of donations Gift Aided. We wanted to increase success further, which is why our devices will soon offer Automatic Gift Aid Reclaim as an added feature for UK charities.
What do you need to know?
Who can use it?
Any organisation with a Pro device who is set up to collect Gift Aid through HMRC and is not using a PGS account.
Disclaimer: This feature will not be available for Republic of Ireland customers due to the difference in Gift Aid processes.
How will the feature work?
From your point of view, very simply!
Gift Aid will be taken through the Donation Station as usual, but instead of manually making the claim in your own time, we will automate it for you.
The Gift Aid funds are then settled into your bank monthly, alongside your usual donation settlement.
Will there be a cost for the service?
Yes, there will be a small monthly fee of £5 per organisation for this additional service.
An introductory offer will be available from 1st April 2026, the feature launch date.
Charities who sign-up before 13th May 2026 will receive the first 6 months free of charge.
Are you a Church of England customer?
If your Donation Station is linked to your Parish Giving Scheme (PGS) account, automated Gift Aid reclaim is already available to you through their platform.
Get in touch with our Support team to find out more.
What challenges will it address?
Do you find yourself avoiding Gift Aid reclaim? If so, do you relate to these scenarios?
'There are too many complexities'
From legible Gift Aid declarations to accurate data reporting to following processes correctly, there are a lot of steps to get right.
Auto Gift Aid means...
'The task is too overwhelming'
Many charities leave the dreaded Gift Aid reclaim till the end of the year. That means a years worth of data to organise and submit.
Auto Gift Aid means...
'I don't know who's responsible'
If no one is responsible, Gift Aid can get forgotten or ignored. Even when you have the time, you need to know what you’re doing!
Auto Gift Aid means...
1. You raise more for your cause!
Our Pro devices work hard to capture Gift Aid through seamless integration and a purposely designed on-screen journey. Our customers who use the feature, continue to see high conversion rates regardless of industry or cause – with 68% of donations Gift Aided being the average across our entire customer base.
We’ve previously broke down the barriers commonly preventing charities from claiming Gift Aid and how exactly fundraisers can work to reduce them through contactless donations.
The Donation Station already does a good job of reducing these barriers for you through:
- Simple on-screen journey
- Easy to follow instructions
- Capture Gift Aid even in offline
- Remember my donor
- Downloadable reports
But what about if we remove the barriers entirely?
Automatic reclaim removes barriers like admin, complex claim processes, having no spare time… This way you can minimise human error and maximise Gift Aid!
2. No more Gift Aid admin!
Say goodbye to manual data input. Automatic Gift Aid Reclaim skips the tedious bits:
- Accurately filtering donation data
- Formatting reports to meet HMRC requirements
- Submitting reports through the HMRC website
Removing admin from the equation means no lengthy reports for your team to manage and no tedious uploads – that’s one less income stream to think about.
In addition, you will no longer need extra finance packages to accommodate your Gift Aid declaration data. No more new programs to learn and no integration needed with existing processes.
3. More time for the important stuff!
No admin also means more time and resource to spend on other things. Most people who work in the charity sector want to see real change occur through meaningful fundraising, valuable conversations and successful campaigns. Automation allows staff to focus on the important, big impact tasks.
Could you improve your Gift Aid messaging?
Make donors aware that making a declaration through our devices will ensure the charity receives that extra 25%.
Alternatively, you could use this time to review your fundraising strategy:
- What is working well?
- What isn’t working so well? Can you improve on it?
- Can you automate any other processes?
Who are GWD?
We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.
Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.
With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.
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