Benefits of Partnerships for Charities and Businesses

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What is corporate philanthropy?

In simple terms, corporate philanthropy is the efforts and support of a business on behalf of a non-profit organisation, which helps them reach their goals. These could be pure fundraising donations, resources or expertise.

This can take many forms, such as:

  • Fundraising events
  • CSR campaigns
  • Corporate partnerships
  • Cause awareness marketing
  • Charity of the year
  • Employee fundraising
  • Payroll giving

Corporate Philanthropy is the basis for any fundraising or partnership programme between businesses and charities.

What are the benefits of corporate-charity partnerships?

Benefits for Charities

Reaching fundraising targets

 

Charities can use their corporate partner’s resources to boost donations and reach their financial goals. This could be through payroll giving, employee fundraising, or being the nominated charity at an event.

ASDA’s payroll giving scheme for instance, allows employees to donate to any of their charity partners (Breast Cancer Now, CoppaFeel!, FareShare, the Trussell Trust, or BBC Children in Need) on a regular, or one-off basis. 

 

Grow a cause through awareness and association

 

Charities are also able to grow the awareness of their mission through association with a bigger business. Whether it is through social media campaigns or on-site branding and promotion. 

A clear example of this is the food redistribution charity FareShare, who’ve worked with Tesco since 2012. By highlighting the problem of food waste at a major supermarket, it’s a natural point for consumers to learn more about their work, supporting other food poverty relief charities, and engage with the campaign. 

Benefits for Corporates

Establishing Corporate Social Responsibility (CSR)

 

Businesses can showcase and fulfil their CSR initiatives; a necessity for corporates nowadays. This can look like a company approaching a charity with the aim to help with their long-term sustainability and employee wellbeing goals. 

Santander have worked with Splash Community Projects for the past 12 years, pledging £1.2 million to community builds as well as giving employees the opportunity to lead/volunteers projects such as the refurbishment of a community garden for Loveworks, a charity based in Surrey. 

 

Showcasing company values to potential consumers

 

Businesses can use their involvement with charities to prove their company values and appeal to new audiences such as Millennials and Gen Z who actively look for ethical brands to shop with. 

 

Helping a worthy cause

 

This one might seem obvious but it’s a win-win. The cause receives help in kind and the business can gain the satisfaction of doing something positive for a cause that makes a real difference.  

Who’s benefitting from corporate partnerships already?

The Salvation Army are one high profile organisation who are successfully using corporate partnerships to their benefit. Current corporate partners include ASDA, The Entertainer and Pickfords.

Businesses can partner with the charity in different ways: from sponsoring events, to choosing them as an organisation’s ‘Charity of the Year’ – both these methods multiply the impact the charity can have across it’s supporter base, as well as allowing employees the chance to get involved with supporting the homeless and vulnerable people, through a faith-based mission.  

It’s about making your charity mission and values clear and obvious, and offering varied levels of involvement so companies can feel confident about engaging with the cause.

What can the Donation Station do for corporate giving?

Our devices, including advanced contactless payment devices, are designed to adapt to all types of fundraising efforts, including corporate-charity partnerships. Depending on your approach, you might use our Donation Station in a different way.

Short-term project or sponsored event?

Renting devices to capture donations and supporter sign-ups during the event can help reach those fundraising goals, facilitated by our contactless fundraising solutions.

Longer-term charity partnership?

Placing a Donation Station on permanent display for in-person fundraising and donor signups to support your collaboration will boost visibility of a partnership, and provide a continual stream of income via donations.

A Good Thing

 

A Good Thing are an organisation dedicated to reducing business waste to landfill by distributing unused items from businesses to charities – of any size.

A gift in kind! Businesses list their donations, and charities get in touch with what they currently need – A Good Thing  then does the matchmaking!

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Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising.

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.