Digital Giving for churches: an opportunity for growth

photo showing someone using a credit card to make a contactless donation

In 2021, our Donation Station was chosen, along with other devices to help pilot a study into contactless and digital giving at the Church of England.

Six of Cumbria’s iconic highly-visited churches now have an immersive digital donation device functioning year-round, and the results are beginning to show.

£30,000 given = 30% above target

It’s even had a mention in UK parliament…

The Second Church Estates Commissioner, Andrew Selous said in October:

“Since June this year £30,000 has been given through these units. Which is 30% more than we were budgeting for and we know that the average contactless donation is almost three times higher than the average cash donation and the average online donation is ten times higher. So where Cumbria leads, the Church of England should follow!”

One year on, the pilot scheme has raised nearly £85,000 across 100 churches

Diocesan Stewardship Enabler, Sophie Hodge, said:

“The legacy of this pilot will be a constant and reliable income source, creating churches that are more sustainable and more able to serve the communities in which they belong.”

Source: Yahoo!finance

Enhance your fundraising through digital integration

Without taking the place of cash donations or a giving plate, The Church of England can see that adding digital giving methods into its communities is beneficial to fundraising campaigns, and an opportunity for all. 

Find out more

Find out more about our contactless fundraising solutions.

Getting the most out of your Donation Station

Find out how each feature is designed to give you the chance to grow your contactless fundraising, gain Gift Aid declarations and find out what your congregation is interested in supporting.

Data Analysis Tools

GWD are already helping monitor and report on this project for the Diocese, and with their own data, fundraisers can see average donations, transaction numbers and changes throughout the year.

Further reading:

Want to improve your Gift Aid declarations, together with your digital giving approach?

We’ve just published Gift Aid: a guide for charities that’ll take you from novice to expert!

We work with all faith organisations, and understand each community’s diverse requirements.

Questions about your church or organisation? Get in touch.

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Book a demo

Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.