How you can benefit from our Donation Station Pro features
Our Pro range of Donation Stations come with high performance fundraising features as standard, designed to capture the attention of supporters and transform their interest into donations.
The Donation Station’s large landscape screen is deliberately setup to make donating easy for all demographics.
1. Grab attention with on screen visuals & device branding
Maximising visitor engagement starts with on-site signposting and strong calls to action. You want to direct potential donors towards the device, without it being missed.
Both physical and on-screen branding are essential to a visible and attention-grabbing device.
Donation Station Attract Loops can be designed by your charity’s in-house design team, or we can support you by using your charity logo, colours, messaging and relevant imagery to create up to 3 looping images.
Moving imagery is highly effective at drawing in passers-by, however we have purposely chosen to use static imagery played in a loop, opposed to video which can be narrative dependant and often needs to be viewed from the start in order for visitors to understand the messaging.
Attract Loops capture your charity narrative in slide format, making sure to include current causes, calls to action and emotive imagery.
Display branding can be as colourful or classic as you require. We’ve made it easy to reflect a charity’s identity or fit in with an environment through templated branding that can further signpost and talk about your cause.
2. Give supporters the power to choose
Did you know you can fundraise for multiple causes with your Donation Station?
The multiple causes screen allows supporters to choose where their donation goes, giving them the power to directly contribute to a particular part of your mission.
Research shows us that by sharing donation impacts with donors, it empowers them to give confidently and more generously, as they know where their money is going.
3. Offer a range of donation amounts
Once the donor has chosen a cause, they will be presented with the donation amounts screen. Made up of 3 chosen amounts, increasing from left to right, and an ‘Other’ amount that can be chosen if no amount resonates with the user.
Using your knowledge of existing supporters, we recommend basing your device’s donation amounts around the average amount typically given to your cause.
Psychology shows that by presenting set choices above a charity’s average donation, the Donation Station captures higher donations than other contactless fundraising methods.
If this feels risky then perhaps use your donation average as the middle option and see how it performs.
Remember that these amounts can be updated at any time, either through our Portal or by our Support team.
4. Collect Gift Aid declarations for a 25% boost in donations
We know the value of Gift Aid for charities – we’ve got a whole guide on it here.
What’s key is the additional income it provides for all charities, or indeed the tax relief it can deliver for any commercial business fundraising on another’s behalf.
The Donation Station easily converts any donor into a Gift Aid declaration with all required information harvested at point of payment. Downloadable reports are available for simple tax relief submissions by fundraising teams.
Enabling the ‘Remember my card’ feature adds another level of functionality to your Gift Aid ask. It ensures the Donation Station is able to remember any previous cards associated with a Gift Aid declaration, cutting down on journey time and data input.
5. Stay in touch with donors with marketing sign-ups
Our Pro Donation Stations allows you to ask a maximum of two ‘marketing’ questions, in order to gather responses from donors and keep in touch. This not only continues to raise brand awareness but it increases the chances of converting one-off giving into lifetime support.
Something that is increasingly important to charities in a highly competitive landscape with younger generations choosing to give more sporadically than ever before.
When a donor opts in, your marketing team will gain new supporter info that can be used to create specific marketing lists e.g. monthly newsletters, online giving campaigns or impact awareness campaigns.
All of our Donation Station features have been carefully thought out to maximise supporter engagement in order to raise more for important causes.
Who are GWD?
We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.
Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.
With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.
