
Who are Fundraising Everywhere? Often charities are aware of the development
Gift Aid is a UK government scheme that allows charities to claim back 25% of the value of a donation, as a form of tax relief.
For a charity to claim this additional money from HMRC, the donor must be a UK taxpayer and make a declaration allowing the charity to claim, at no extra cost to the donor.
Imagine the extra work you could do with this extra income – it could make a real difference to projects and beneficiaries.
It’s extra funding for your charity! All donations are great, but the extra boost Gift Aid makes super-charges your fundraising activities.
It has the power to persuade. Research has found people are more likely to donate when they see the government is willing to top up their money to charity.
Gift Aid is an additional stream to existing fundraising revenues, and can be promoted through many different activities:
Remember: All activities have specific limits and exceptions.
Two key actions can increase the likelihood of a donor making that Gift Aid declaration.
Explain the impact | A regular supporter or passing visitor will more likely make a declaration if they understand the additional benefits it brings. Try explaining what these additional funds will help with, all without cost to them. Broadcast how much was previously raised, and what this meant for beneficiaries. Integrate these messages into your Donation Station or signpost people to them around your donation spot. |
Be consistent | Make these messages consistent across your donation devices, social media and fundraising marketing to donors, to drive engagement and awareness with your audience. |
Digital devices like the Donation Station by GWD are automated to capture donor details and declaration agreements. Gift Aid is then added to the total amount donated (as tax relief).
Consider where this can fit within current fundraising streams? Because, if there’s little opportunity to make a GiftAid donation, your charity will miss out on additional funding.
And a large element of this is the cash donations given during collections and worship at religious events, according to UK government research.
The Donation Station by GWD is designed to ask for Gift Aid on each use, with a simple prompt for the relevant details [title, name, address, email] and ask for agreement to finalize the process.
The good thing here is all this data is automatically sorted, and available to download as a report for submission to HMRC, making for a quicker process than cash consolidation and manual input, which can be prone to error.
It’s estimated that over £500 million in Gift Aid goes unclaimed every year by charities.
When donors are higher tax earners, along with the 25% tax relief for the charity, a proportion of the Gift Aid [the difference between the basic tax rate and their highest rate] can also be reclaimed by the donor themselves. Details can be found here.
We want to make it easier to harness the Gift Aid charities are eligible to claim.
Ask us for a demonstration to see how our Donation Station is fully integrated for Gift Aid, or just to talk about how digital giving devices can help your fundraising challenges.
We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.
Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.
With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.
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The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.
Our design support service can adapt visuals and graphics to suit your brand.
If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.
The opportunity to engage further with donors and grow your cause awareness through messaging.
We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.
All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.
Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.
An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.