Gift Aid Submissions: What you need to know

Banner advertising how to save money with Gift Aid

Working with charities, we know how valuable Gift Aid can be to fundraising income streams, especially during a tough economic climate.

Here is a breakdown of the key Gift Aid submission information and resources available, to get the most out of your strategy, whatever your status. 

Claiming Gift Aid as a charity?

Gift Aid is worth £1.3bn a year to the charity sector, but the Charity Finance Group estimated that more than £500m goes unclaimed each year.

This is a huge amount of unclaimed money, and with the current cost-of-living and energy crises, maximising income for charities is vital especially through the winter months. 

UK charities can claim donations from up to 4 years after the end of the financial period you received it in. Either the end of the tax year (6th April – 5th April) for trusts, or your accounting period for CASCs, CIOs or limited companies. 

We aren’t tax experts, so always check with your accountant or government tax advice.

Tick the box advertising banner

Find out more

Claiming Gift Aid as a Taxpayer?

Did you know if you pay tax above the basic rateyou are entitled to claim the difference between the rate you pay and the basic rate on your donation, by submitting a tax self-assessment. 

You can also claim tax relief on donations for both the past and present tax year. All you need to do is file your claim online before 31st January, in order to gain tax relief sooner. 

Find out more

Claiming Gift Aid as a Company?

Companies too can benefit from Gift Aid, when making a donation. Instead of the charity making the claim for Gift Aid, the company offsets the 25% donation Gift Aid value against their profit, therefore delivering a reduction in the company’s Corporation Tax.

Boost your Gift Aid income

Using a contactless donation solution means, that with a Gift Aid integration, you can simply download your Gift Aid report and include this in your submission to HMRC. 

Our customers have seen a huge boost in donations due to the devices feature:

An extra £72,539.45 was raised in 2022 through the use of Donation Station Gift Aid declarations, at no extra cost to the charity or the donor!

Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.