How To Sustain Your Fundraising Momentum After Christmas

Christmas Giving

Christmas is a crucial time for people in the third-sector.

Christmas is fast approaching, which is a crucial time for people in the third-sector, as reports show that November and December are the biggest months in the fundraising calendar. During these months, donors give more frequently and in greater amounts.

End of year campaigns are a sure fire way to capitalise on this generosity, but once Christmas is out of the way charities can struggle to sustain the momentum in the new year. One way that organisations will be tackling the issue this year is through the use of contactless donation devices.

Contactless donation boxes have been increasing in popularity in recent years, as card payments have become the preferred payment option for many, changing the fundraising landscape.

This trend is set to continue into 2020, which is no surprise considering the uplift in donation amounts these devices can bring; our card/contactless donation devices are proven to increase donation amounts by up to 50%!

Why not beat the January fundraising blues before they begin by putting a Donation Station by GWD on your 2019 Christmas wish list*?

*Santa is going digital now, so if you’d like to add one to your wish list or would like more info, give him and his helpers a call on 0114 553 1359 or email at

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Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.