Digital Fundraising Insights from Mosque Expo

Muslim family

Fundraising for Mosques: what we learned at Mosque Expo

Talking to Mosque Leaders recently at Mosque Expo, it was great to hear so much about how the Islamic community values the generosity of giving back to people in need, within their local area, or connected to individual Mosques.

We were at this exciting event to show what our Donation Station is already achieving for faith groups and charities, as well as contribute to the discussion around digital fundraising.

Connecting up the Islamic community with technology, financial services support, or new building projects, it was great to see 21st Century Beacon Mosques recognised for the spiritual, educational, social and economic support they deliver throughout the UK and beyond.

Discover more about how we support religious organisations.

Images from a mosque expo

Fundraising for the Islamic Community

It was important to us to recognise the common challenges and individual needs that Mosques and Islamic centres.

We’re experienced in helping Mosques, but we wanted to gain a deeper understanding – to tailor our Donation Station better to fundraising campaigns and activities like Zakat, which we know is so important to Muslims throughout the world.

Let's talk recession-ready fundraising

We joined a discussion around Islamic fundraising and financial support and showed how important it is to tap into fundraising tools like contactless payment devices and machines to gain more for Mosques.

The UK is currently facing economic pressures that are affecting the whole of society – and charities are not immune. Recession and Cost-of-Living issues, combined with digital skills gaps mean faith-based organisations are at risk of income loss if digital fundraising doesn’t feature at Mosque.

It’s worth considering the following:

  • Contactless fundraising is a safe technology – our Donation Station is built using secure systems to capture payments safely
  • Training may help – collaborating with your community to build up your digital skills at Mosque can broaden the reach of your fundraising
  • Tap into Generosity – a good contactless device like the Donation Station will take donations swiftly AND capture Gift Aid declarations at the same time

Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.