Reopen culture with conscious fundraising

image of child reading signage in a museum display

Donation Stations for arts and culture organisations

Sometimes an awkward subject, fundraising shouldn’t be a dirty word for anyone.

As we re-engage with culture, arts and leisure, donations will help all charities recover from the drought Covid-19 has caused in events and activities.

We see how many cultural and heritage institutions have won support from the UK government’s Culture Recovery Fund and notice the impact this can have.

Payroll can be supported and retail stock bought, however it’s also worth considering that buying habits have changed. Is your charity ready for a cautious visitor?

As we open up society, slowly visitors will arrive again. And the challenge now is to manage customers experiences, their safety and enjoyment.

Using your Culture Recovery Funds

Described as the biggest single investment in culture in our history by the Arts Council England, the Culture Recovery Fund has allocated millions of pounds across thousands of arts and heritage organisations across the UK, as part of the Here for Culture campaign.

Designed to support the survival of our museums, galleries, theatres, national monuments, religious buildings, heritage sites and cultural charities, grants have helped these vital institutions and charities stay afloat while they’ve had no visitors, no audience, no income.

Find out more

Read more about digital devices for faith based groups.

Cashless donations and the Arts

Undoubtedly accelerated by the restrictions on movement created by the global pandemic, fundraising revenues are down and things are different. Our cashless society is increasingly obvious; customers are finding tickets harder to book and safety measures limit visitor numbers.

Adding a digital, contactless donation device to a foyer, reception space or event room will increase the opportunity to fundraise. This is a cashless touchpoint with contactless card reader, customer interaction prompts for Gift Aid and marketing data capture which are all relevant to increasing your contactless fundraising revenue streams. Donation Stations do this for you, intuitively and without fuss.

Guides, stewards and sales staff will be prepared to help, and these people, systems and devices need to be in the right place at the right time for fundraising and data capture.

Image: Vincentas Liskauskas

“The donation devices have been a resounding success and have helped to generate over and above for the charities.”

– GWD Customer, Communicorp 

Book a demo

Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

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Midi Donation Station

Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.