Supporting Charities with Virtual Fundraising Ideas

Someone paying with a card online

Unquestionably, virtual fundraising ideas and online charity events have been gaining popularity over recent years as people embrace internet-connected technologies that are always with them.

However, in light of the coronavirus pandemic, online fundraising is not only popular; it is a foregone necessity.

As almost all physical charity events are postponed or cancelled, now is definitely the time for virtual fundraising events. Whether you are a charity, supporter, or fundraiser, virtual events over Skype, Zoom, FaceTime, or Instagram Live are set to connect with us in new and interesting ways.

What makes a good online fundraiser?

Great virtual fundraising ideas require you to be creative to engage your supporters. You should use your previous experience and consider linking donations to something you or your fundraisers will do or will not do. Whatever your virtual fundraising ideas may be, make it visual with photos or videos, so you can leverage the power and reach of social media.

If you need inspiration and can’t think of the perfect virtual fundraising ideas, then you consider a virtual representation of one of these:

  • Pub quiz
  • Murder mystery
  • Dance party
  • Music festival
  • Walk
  • Local tour
  • Gaming tournament
  • Online tutorial
  • Book club
  • A home challenge
  • Selling items on eBay
  • Cashing in the value of your CDs and DVDs with Music Magpie
  • Online foodbank order
  • Donating money that would have been spent on coffee or treats

For maximum impact, you could consider creating a unique landing page with a clear call-to-action and demonstrating how supporting the event will lead to betterment. Learn more about contactless fundraising and how it can help your events.

Will online charity events become the new normal?

Online charity events are definitely here to stay. We only need to look at the popularity of Facebook Birthday Fundraisers and Amazon Smile to see the future.

Clearly, donations cannot be made using cash, where their handling may spread the virus. So, a contactless collection solution will be vital.

Find out more

Read more about donation station.

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Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.