Fundraising Convention 2023 Highlights

By GWD Admin / 6th March 2023

Group of people networking at an event

What did we learn?

Fundraising Convention 2023 highlighted the value in getting together as a sector to 'Connect', share knowledge and experiences.

We attended the event in order to share real life examples and demonstrations of contactless fundraising technology that is now an established part of a charity’s toolkit.

Charities understand the need for digital innovation, but how can you decide what is right for your organisation?

The future is hybrid

This year’s event was held both virtually and in person, for the first time ever, paving the way for a more accessible approach to networking.

This approach has gained popularity post-pandemic; for both industry events and fundraising campaigns. Hybrid is more inclusive, allowing for a wider audience reach while also giving smaller organisations the opportunity to join online.

Digital Innovation

Digital was a big topic of conversation throughout the event. Whether it refers to online giving platforms, contactless technology, CRM systems or AI tools, it is clear that one solution does not fit all.

It’s therefore great to hear from a range of perspectives. The Rising Stars session alone featured Air Ambulance ServiceYorkshire ShelterTHINK Consulting Solutions and Alzheimer’s Society, all of which have different needs and use cases.

The Third Sector has had a challenging few years, with budgets being stretched and donations in decline. However, the one common goal for charities is the need to develop and nurture meaningful supporter relationships in an increasingly competitive climate.

Digital tools like the Donation Station provide charities with the means to do this safely and successfully through:

  • Automation – save staff time and stress by automating processes such as Gift Aid declarations.
  • Marketing – gather donor contact details for targeted and personal messaging.
  • Data collection – use data gathered through technology to understand donor behaviour and giving habits.

We believe a successful fundraising tool should be accessible, innovative and impactful, with value delivered twofold, in donations and data.

Payroll Giving done well

GoodPaye are an organisation dedicated to making payroll giving easy.
Smaller businesses can now access the service which provides an easy, stress free way for companies to do good and demonstrate their Corporate Social Responsibility (CSR) in the process.

It was great to learn that GoodPaye have seen high rates of employee engagement, an increase in funds received by charities and a growing understanding of the value of data. 

Digital devices for charities

The Donation Station is an in-situ contactless fundraising tool, purpose built to encourage engagement. 

Using customisable branding and a strong on screen journey, it empowers fundraising through showcasing causes and capturing individual giving data for charities. 

Using these devices alongside other collection tools such as online giving platforms, payroll giving, legacy giving etc creates a holistic giving strategy.

Donation Station range

Find out more

Didn't get the chance to watch a demo? Book here

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Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. 

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.