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Gift Aid Awareness Day 2022

Promoting Gift Aid to increase the value of charitable donations

We have numerous resources on the topic, and some pointers for any charity or fundraiser wanting to promote the #TicktheBox campaign this year.

And in our work with charities, we know how valuable that extra 25% uplift to fundraising income the additional tax relief of Gift Aid can be.

 

Find out more

What is Gift Aid and why is it important?
Read or Download Gift Aid: a Guide for Charities

Find out about the campaign
Head to the Gift Aid Awareness Day webpage

How do I improve Gift Aid income?
5 Tips for Getting More Gift Aid

How do I add Gift Aid to my digital fundraising device?
How to integrate Gift Aid into fundraising using the Donation Station

5 Tips for integrating Gift Aid into Fundraising

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Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.