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Carlisle Diocese Digital Giving Pilot

Digital Giving for churches: an opportunity for growth

Supporting the Carlisle Diocese pilot digital giving with The Church of England

A package of Donation Stations were supplied to the Carlisle Diocese of The Church of England, as part of a pilot aimed at rolling out digital giving across churches throughout the UK.

The pilot will help pave the way for a £1.25m investment from the Church of England which will see thousands more churches accept contactless and digital payments over the next two years.

David Stout, Regional Giving Advisor (North), working with Grace Emmett, National Digital Giving Manager, helped support the individual churches in deciding where devices should be placed and how to maximise their potential.

Digital giving for ‘Iconic’ churches

Ranging from rural to urban, David explains, the Diocese provides a good variation of locations to see how adding this technology into its churches can help benefit each community it serves.   

Carlisle Diocese has a number of ‘iconic’ churches, situated in the Lake District, which attract tourists and visitors from beyond their communities. Typically, a cathedral or minster might be a good place for a more prominent device, where there’s more space, but the pilot will study how the Donation Station works for a smaller church.  David explains:

Interested in digital fundraising for your place of worship?

Read more about digital devices for faith based groups.

“We wanted to use the Donation Station because it offers us more opportunity to interact with the giver. The GWD product works harder across the user journey to capture donations, making for a more proactive experience.”

— David Stout, Regional Giving Advisor (North)

GWD and the Church of England will review the pilot over the next 12 months, looking for improvement opportunities and a deeper understanding of its usage. For the Church, keeping an eye on how the calendar of regular events plays out is part of this. After a difficult time under COVID19 restrictions, with a minimum of visitors, many places of worship are thankfully planning for the services and celebrations that make up a ‘normal’ year of community activities. These will provide crucial opportunities to promote the digital devices and monitor how revenue streams change.

An example of an Attract loop screen, inside a Donation Station bezel

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.