Romsey Abbey – Contactless Digital Donation Solutions

Picture of Romsey Abbey Gift Shop

Medieval Abbey implements contactless device to boost shop transactions

Romsey Abbey is a large Norman church and a Grade One listed building, that is part of the Winchester Diocese. The current building is over 900 years old but some artefacts date back to Saxon times. The Abbey is a popular visitor attraction having more than 45,000 visitors a year.

During the summer months their shop is staffed by volunteers for a few hours a day. When staff aren’t available, there is an honesty box for cash donations.

However, the Abbey identified a growing need for cash alternatives. Without a contactless fundraising solution on site for shop transactions, they were missing out on potential income from the giftshop, particularly when unstaffed.

Romsey Abbey Gift Shop Midi
Image Source: Romsey Abbey

Giving customers a fast, flexible way to pay

The Abbey’s main challenge was not having contactless payments available for Gift and Book Shop purchases when unstaffed.

A contactless device that features a large-scale keypad for accessibility purposes was also needed so it could be easily used by customers without the need of staff support.

The end goal was to increase customer engagement through the device and boost overall shop income.

“GWD listened, understood and took the necessary action to move my requirements from concept into reality”

– Romsey Abbey

Secure contactless transactions for an un-staffed environment ​

The results?

After interacting with a Donation Station by GWD at another church and noticing the kiosks large screen and full keypad capabilities (both pounds and pence are shown on screen), the Abbey reached out in hopes of installing their very own Donation Station.

After some initial discussions, we identified that the use case for this device was somewhat unique, as it was being used as a form of payment in their shop, as opposed to collecting donations.

Donation Station On screen messaging

It was clear that the Abbey needed one-to-one support, both for device set-up and optimisation. Our Sales Manager, Cameron, spent time consulting with the Abbey’s team to find the right solution and optimise the device for their particular needs.

For example, the removal of any ‘Donation’ centred messaging made it clear to visitors what the device’s purpose was.

Since installing the device and setting it up for shop purchases, the Donation Station is working well and just as envisaged. It’s secure and inclusive design means customers are responding well to the new addition to the shop, with higher rates of interaction than they first expected.

Anyone with the intention of purchasing something from the shop now has the option of paying by card, meaning the Abbey is not missing out on any visitor engagement or income and the transactions are secure.

Since the installation of the device, the Abbey has seen an increase in shop transactions, highlighting the success of this particular use case.

Learn more about how our digital donation solutions allow the religious sector to increase contributions.

Midi device in use at Romsey Abbey
Image source: Romsey Abbey

Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

Donation Station Lite

Discover our latest range of contactless products

The Lite range features two of our most accessible products; the Pocket and the Express.

Built with simplicity in mind, these small-scale, portable devices are ideal for collecting donations on the go. 

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.