Helping visitors show how much they enjoyed their visit

The Museum of Gloucester holds over 750,000 historical objects in an internationally known collection dating back to Roman times, including paintings, Roman tombstones and the world famous Birdlip Mirror.

Alongside their permanent collection, the museum puts on events and exhibitions for visitors to attend, helping to bring in both income and footfall.

Like many museums, the Museum of Gloucester had to close its doors to the public during the pandemic, causing a lack of visitors and support through donations. Something the organisation relies on due to offering free admission.

Since reopening their doors, the museum was in need of an unmanned donation device to add to their existing income streams which include online donations, ticketed events and venue hire.

The solution

We provided them with four of our contactless Donation Stations, in May 2021, to position throughout their venue. They have since collected over £5000 in donations, helping them to continue their work and educate generations to come.

This is in partly due to their use of our Gift Aid feature which is easily integrated into the donor journey to boost income.

One of the many features that stood out to the organisation was the devices ability to be left unattended – this means staff can focus on other tasks while the Donation Station promotes their cause and processes donation.

Interested in digital fundraising for your cultural venue?

“We would not have a museum without a constant commitment to supporting local archaeology, finding new artefacts and continuing to tell the story of Gloucester and the wider county. And preservation and conservation is so important to continue to tell the story of the city to our varied audiences for now and for many years to come…”

— Amy Washington, Events and Marketing Officer

Recent Case Studies

Black and White image of Donation Station inside Al Huda Centre

Contactless donations to help Mosque fundraising The Al-Huda Centre in Sheffield

Read More
Donation Station being used at a stall in Tesco

Trussell Trust foodbank doubles daily donations at Tesco store with Donation

Read More
Donation Station situated inside the Museum of Gloucester

Helping visitors show how much they enjoyed their visit The Museum

Read More
to top

Book a demo

Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

Book a Demo

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.


The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.