Riverbourne Community Farm

A Skinny Donation Station at Riverbourne Farm

 

Digital fundraising devices for a community farm

When Riverbourne Community Farm in Wiltshire wanted to move forward with their fundraising efforts, they knew adding digital donation devices would help them tell their story.

A Donation Station for daily use

Riverbourne chose to locate their new device in their small animal building, making use of this indoor space to house a Skinny Donation Station.

Adding custom branding, and clear signposting outside to catch attention, the team made use of our design services too, adding unique Attract Loop screens with imagery and graphics to drive the message home that each donation really does help, and support makes a difference.

As standard with all Donation Stations, Riverbourne could choose specific donation values, and ask supporters to cover any transaction costs involved. Together with tailored ‘Thank You’ messages after donations are made, email receipts are also provided. 

In fact, this project followed many of our Top Tips for getting the most from your Donation Station – read more here.

Card Donation Point outdoor signage
Simple signage ensures visitors know where they can donate
Branding on a Skinny Donation Station saying Tap to Donate
And a clear message will remind people they can help your cause
The farm is Free-to-Visit, making it accessible to everyone, however donations help feed our animals and go towards other running costs, inculding the 200 animals and birds on the farm.

Recent Case Studies

Sheffield Botanical Gardens

Outdoor fundraising for a prestigious location    An integrated large-scale display   A brilliant example of botanical design and conservation, situated within a large outdoor

Southampton City Council Library

A full-scale roll-out across 11 libraries after successful pilot    Integrating a bespoke identification system and library management systems via lending kiosks   Southampton Libraries

Considering digital donations for your next campaign?

Contact GWD to discuss – we are always happy to talk through your options.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Custom Branding

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Encourages Promotion​

The opportunity to engage further with donors, and start a longer lasting relationship that converts to membership or legacy funding is here too.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Specific Purpose Donation

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activites as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.