Birds of Poole Harbour

Bird sitting on branch

Digital fundraising with immersive animation for bird conservation and education

Celebrating the picturesque location and variety of it’s bird life, this animal welfare charity wanted to use interactive technology to enhance it’s contactless giving approach.

Encouraging donations through interactive design

Working with our designers, we created an animation using the bird species found in the area as inspiration, to mimic their flight and interaction with an additional screen and micro-PC with motion sensor linked to an existing Payter payment device, prompting passing visitors interact and donate.

Interested in digital fundraising for your animal charity?

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Book a demo

Ask us for a demo of our Donation Station, or tell us what you want to achieve with your fundraising. We love to talk Gift Aid!

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Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Cause Awareness

The opportunity to engage further with donors and grow your cause awareness through messaging.

We’ve designed the user journey to allow for interactive storytelling, to capture interest and guide the donor towards this goal.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.