GWD Secures Funding for New Features For Donation Stations

Contactless device in use

Tech-for-Good is here to stay

The Donation Station by GWD represents a best-in-class contactless fundraising solution, that delivers an immersive donation experience for charities and socially-minded organisations.

We’re proud to be able to say that GWD has now been recognised for its strengths. We can report that we’ve secured a £750,000 investment from Maven, one of the UK’s leading venture capital funds. 

Better service, through a smarter fundraising device

While the Donation Station has already proven its ability to work hard for charities, the additional funding will allow GWD to improve the technology and support around our contactless donations and fundraising devices, because it’s part of our values. Our customers will be able to build long-lasting supporter relationships even more effectively.

The Donation Station has helped achieve a lot so far for charities, but there’s loads more that can be done.

Charities want to make the digital transition. We want our technology to make this easier. Personalisation and engagement matter with contactless giving – find out how.

Find out more

Learn more about Donation Station.

Helping organisations build stronger supporter relationships

There’s a common problem for anyone fundraising with contactless or cashless payment devices and that’s how to connect with donors beyond a transaction.

Tap to Donate is a good call-to-action, but in reality everyone needs a charity donation machine to do more.

Beyond the benchmark of capturing Gift Aid, the Donation Station also offers features and possibilities that build strong supporter relationships, improving sustainability for the long term.

Whether you’re responsible for fundraising in-house or corporate partnerships and CSR projects – the impact of Tech-for-Good contactless donation devices should be visible in your donation income and your donor relationships.

Get in Touch

Media Enquiries:

Call: 0114 553 1337
Email: marketing@gwd.team

Who are GWD?

We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.

Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.

With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.

Attract Loop

Part of the Donation Station’s key visual design features, the Attract Loop are screensavers purposefully designed to run on a loop. Created by GWD with your input, they use visuals or photography, plus an emotive call to action, to catch the donors interest and lead them towards donation through interactive storytelling.

Customisation

The entire Donation Station is open to branding, from external display to on-screen logos, photography and your brand look and feel.

Our design support service can adapt visuals and graphics to suit your brand.

Wifi or 4G/5G Data SIM

Where you need it, the Donation Station can be supplied with Data or Wifi connectivity.

If using the device in a remote location or at an event, it’s worth considering the signal strength available – GWD can support you to ensure there’s a smooth running operation on the day.

Safe & Secure

All data is transmitted with full encryption, so you can be sure that all individual donor data is safely used, in accordance with GDPR regulations.

Choice of Donations

Giving choice on where the donor wants their money to be spent empowers them further. The Donation Station asks this question and gives charities freedom to present their causes and activities as separate campaigns.

Gift Aid Up Sell

An integrated Gift Aid function on all Donation Stations helps boost fundraising a further 25%. This tax relief can be claimed from HRMC from any donor that supplies their contact details and makes a declaration, as a UK tax payer. The Donation Station is designed to encourage and secure this additional fundraising income easily, through simple reports that can be downloaded and submitted to HMRC as part of a Gift Aid claim.