Fundraising

#CharityChatTuesday – Don’t be afraid to ask

Hello fundraisers! Gemma from GWD here. I’m starting a new series called #CharityChatTuesday where I share my thoughts on recent happenings and observations around the charitable landscape. Any feedback would be welcome.  I hope you find it interesting. Keep reading to find out how asking the hard questions can lead to longer supporter relationships. With […]

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Heritage Open Days

Get involved with Heritage Open Days 2024

Raise awareness through heritage events This September, hundreds of heritage sites across England will open their doors to the public, encouraging new visitors by reducing barriers such as cost and offering exciting, exclusive content. Due to the event being free-entry, we’re encouraging our arts and heritage customers to promote their cause to visitors and encourage

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Skinny Donation Station in use at Riverbourne Farm

Donor Recruitment In A Changing Environment

What’s happening in fundraising? With volunteers and charity workers beginning to face the impact of the cost-of-living crisis, we take a look at the recent trends observed in the ever-changing landscape of donor behaviour, and how it’s possible to influence the way we can communicate with supporters. It’s a mixed picture – where on one

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Three boys interacting with a touch screen

Create A Better Visitor Experience in the Heritage Sector

The Heritage sector in the UK is arguably one of our nation’s best assets, helping contribute billions of pounds linked to tourism, jobs and GDP. But since emerging from pandemic times, there’s a dual pressure to attract both donors and apply for funding.  So how can individual locations and organisations stand out from the crowd,

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In-situ giving in a reception area

Face to Place Giving: Maximise Visibility & Boost Donations

Contactless technology has become our norm What does this mean for the individual giving experience? Face to Face giving is so important for many charities, but since it’s predicted only 1 in 10 payments will be made with cash by the end of the decade charities need to think about how contactless giving supports their individual fundraising

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Group of people networking at an event

Fundraising Convention 2023 Highlights

Fundraising Convention 2023 Highlights By GWD Admin / 6th March 2023 What did we learn? Fundraising Convention 2023 highlighted the value in getting together as a sector to ‘Connect’, share knowledge and experiences. We attended the event in order to share real life examples and demonstrations of contactless fundraising technology that is now an established part of a charity’s

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Christmas appeal

Five Ways To Enhance The Charity Supporter Journey

Recent research found that charitable donations have declined by more than 50% from 2021 to 2022. So how can the Third Sector make donations count and donors feel valued? 1. Experiential Giving Let’s start at the beginning – encouraging people to give! Providing a memorable giving experience for supporters is vital in today’s competitive climate.

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Hands in a circle

How value-aligned fundraising benefits companies

People buy from businesses who share their principles Getting involved with charity fundraising activities can be helpful to a business in many ways – and help companies improve their employee wellbeing, brand reputation and even overall long-term sustainability. It’s increasingly important to address how your company values fit with your customers’ values. Research from Ipsos tells

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